Tea Review launched less than a month ago. As an offshoot of Coffee Review, which has as many as one million unique visitors per year, frankly, we understand coffee drinkers better than tea drinkers.
According to Google Analytics, on a big day, Tea Review might host 40 visitors. We’re approaching a hefty 100 followers on Twitter, the favorite social media platform of none other than U.S. President Donald J. Trump. Tea Review is agnostic and purely objective when it comes to rating teas. And, while we might have personal views about particular politicians, Tea Review doesn’t espouse strong political views one way or the other.
That said, while it’s too early to draw any strong conclusions with such little data, it’s striking to see where Tea Review readers live in the United States. To date, Tea Review has had visitors from 30 U.S. States. Seventeen of those states voted for Hillary Clinton. Thirteen voted for Donald Trump. That’s fairly balanced but, keep in mind, Donald Trump won 30 of 50 states, which represented about 57% of the United States population. It stands to reason, if tea drinkers were evenly distributed throughout the United States, and if Tea Review readers were representative of tea drinkers — two big “ifs” — one would expect roughly 57% of Tea Review readers to reside in states that Donald Trump carried.
Well, that’s not the case. Not even close. Only 15% of Tea Review readers to date reside in states that Donald Trump won. We’re not statisticians but even we know that is statistically significant.
We’re not sure what to conclude from these dramatic results. Perhaps nothing at this point. Or is there some correlation between where people live and what they drink? Maybe most people in “Trump Country” just don’t like tea so much? Or just don’t like reading about tea on the Internet?